Sam Warburton says Wales are tired of being "heroic losers" after going down 39-21 to New Zealand in the first Test in Auckland on Saturday.
Wales, having been well beaten by England in their warm-up for the series, demonstrated some excellent attacking rugby at Eden Park.
The tourists led 18-15 at half-time and 21-18 in the second half but were undone by a resurgent second-half showing from the world champions, who were playing in their first match since defeating Australia in the World Cup final last October.
Captain Warburton, though, was unwilling to take the positives from Wales' showing.
"We knew we couldn't come to a place like New Zealand and be conservative and hope to win by edging penalty kicks, we knew we had to score tries," he said.
"You've got to be pretty brave in terms of the decisions you make, try and throw the ball a bit, and we did that probably more so than we would back in the northern hemisphere.
"And it paid off for us, we got some pretty good tries, just a few defensive issues we need to tighten up. And disappointing to give away seven at the end, which makes the scoreboard look a little bit ugly.
"Our counter-attack was pretty good in patches, but credit to New Zealand, you make one mistake and it turns into seven points, and two mistakes turns into 14 points, they're pretty ruthless.
"We took some chances and it paid off. We're working with the world champions here, two-time world champions, and we gave it a good crack, but it's not good enough for us, we want to come here and [there's a] massive focus on getting a win.
"We're tired of being heroic losers, I know everyone back home feels the same, so we're doing everything we can behind closed doors to get a win, and it's something we're desperate to do."